on field experience

Christopher “Coach” Rivers coached his first game in 1992.

Coach Rivers brings over four decades of studying, researching, teaching, coaching, achieving, and applying first-person life lesson experiences. Over the years, he has honed his expertise in various aspects of life and leadership, drawing from both triumphs and setbacks to offer invaluable insights and guidance. His dedication to continuous learning and growth has added perspective that is deeply rooted in real-world experiences. With a wealth of lessons learned and skills acquired, Coach Rivers is poised to inspire and empower others on their own journeys of personal and professional development.

Coach Rivers was born and raised in a two-parent middle class home Oakland, California. Growing up in this environment, he witnessed firsthand the effects of how irrational emotional choices can bring about life-altering decisions. This experience has deeply influenced his approach to coaching and mentoring, as he is dedicated to guiding others in making sound, rational decisions that lead to positive outcomes.

As a teenager he made a solemn commitment to always pursue endeavors involving education, self-development and entrepreneurship. This dedication to learning and personal growth has shaped his life, guiding him to constantly push the boundaries of what is possible and to never settle for anything less than excellence.

Over the years, he has been mentored and coached by countless individuals who have generously shared their knowledge and expertise, each making invaluable contributions to the development of this platform.

Today, he is driven to aid and empower others to succeed, so they can do the same for those in their sphere of influence.

Why coach rivers?

Chris Rivers, with a coaching career dating back to 1992, has honed his expertise in molding young athletes. From teaching to sports management at global brands like adidas and Reebok, he directed iconic basketball events and managed NBA stars. This eighteen-year journey laid the foundation for his current role as a motivational speaker and professional leadership coach, making Rivers a valuable source of guidance for aspiring athletes.

The power of a mentor lies not only in guiding others toward success but in illuminating the path of self-discovery, instilling the belief that one's potential is boundless, and fostering a legacy of inspiration that transcends generations.

Christopher Rivers

Mentors have the extraordinary power to unlock potential, illuminate paths, and inspire a legacy of greatness.

Since the early days of my childhood, I was fortunate to have a strong and proud mentor in my life – my father. His kindness and fairness left a lasting impact on me, instilling values that shaped my character. One of our cherished moments unfolded at the Skyline High School track in the hills of Oakland, where the bond between me, my dad, his whistle, my Adidas spikes, and the cinder track became the foundation of my journey.

Under the warm summer sun, we embraced the relentless grind of intense workouts, interval after interval. These sessions not only honed my athletic abilities but also molded my character. At the age of just 10, I emerged as a nationally ranked track phenom, fueled by a burning desire to distinguish myself for success. My father's words echoed in my ears – be a leader, not a follower, both on and off the track.

Early on, I understood that achieving winning results demanded discipline, hard work, and sacrifice. Each of these character pillars influenced every aspect of my life. Shortcuts were met with teachable resistance, shaping me as a student, athlete, professional, and eventually a father.

Reflecting on my 25 years in the basketball industry, I've had an incredible career, traversing the globe while getting paid to do what I love. Despite not scoring a meaningful basket in over 40 years, I still consider myself a baller. Coaching, advising, mentoring, managing – I've had the privilege to work with and develop some of the biggest names in the game, including LeBron James, Damian Lillard, Zion Williamson, LaMelo Ball, Derrick Rose, who share beliefs in the same principles that shaped me.

Only recently did I realize that my father is the primary reason I love coaching today. As a coach, I've imparted these principles to my children, creating a generational legacy. I wouldn't have it any other way.